Does that mean that mean never make mistakes?

No, that’s impossible, we’re human after all!

But, prompted by the experience of a friend of mine, who was delivered a substandard product, the critical bit is – when you’ve made a mistake, admit it and make it right. His experience was the opposite, “sorry there’s nothing we can do about that”.

If each day we go out to make the lives of those we work with and for that bit better then we won’t go far wrong. If we go out each day to serve ourselves we’ll end up not even achieving that.

Oh and in this world of social media, a failure to fix your mistakes can be an instant recipe for making sure that everyone knows about your failure, not good for the long term future of your company.